In this commerical the advertiser had the use of metaphors that set it apart from many of the other advertisers from last week's Super Bowl. The commerical begins with a Man who quickly becomes parked in by two other cars and can't exit his own. This is symbolic for people who feel they're at a dead-end with their current job situations, what ever they may be. In addition to this, the use of animals is always a safe way to advertise, because regardless of the message, America always feels good with animals, especially if they come out as the heroes in the advertisement. Overall, this is a great advertisement.
Check it out for yourself:
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